Can-Am Announces Its Return To Two-Wheel Motorcycle Market With All Electric Lineup
Can-Am announced today that it will return to the two-wheel motorcycle market with a lineup of vehicles that will be all-electric. The announcement marks not only Can-Am’s entry into the field of electrification but also its long-awaited return to the motorcycle market.
“With the motorcycle industry shifting to electric, we saw an opportunity to reclaim our motorcycle heritage and to re-enter the market,” said José Boisjoli, President and CEO of BRP, which owns Can-Am. “This new product category is extremely important to us, and we are thrilled that Can-Am motorcycles are the first EV models in BRP’s electric lineup to be confirmed to consumers.”
The brand says that the upcoming motorcycles are designed with many different riders in mind but mostly those who “crave adventure, seek the thrill of the open road, long for a quiet ride in the country, or want to liven up the city streets.” It will have products for daily commuters and off-road riders. The manufacturer shared few further details about the upcoming products but did say that it plans to have the first model in the lineup on showrooms in the summer of 2024.
“Many of us have very fond memories of riding the early dirt bike models, and now we look forward to building on the rich history of the Can-Am brand to inspire and impress a new generation of motorcyclists and electric vehicle enthusiasts,” said Boisjoli.
Can-Am currently sells the Spyder, a three-wheel motorcycle, as well as snowmobiles and other powersport products. It does, however, have a history in the two-wheel field. Formed in 1972 to sell dirt bikes, it quickly dominated motocross and endurance racing but the brand left the market shortly thereafter.
Now, Can-Am is celebrating its 50th anniversary with a return to the two-wheel vehicles that inspired its creation.