Lamborghini Betting Big On Electrification, Will Reportedly Invest At Least $1.8 Billion In Hybrids
The shift to electrification appears unstoppable and Lamborghini is preparing to invest billions into new hybrid models.
In an interview with Sole 24 Ore, via Reuters, Lamborghini CEO Stephan Winkelmann said the company is planning to invest at least €1.8 ($1.87 / £1.55) billion to hybridize their lineup. That’s up from the original estimate of more than €1.5 ($1.56 / £1.29) billion and these funds will apparently be used to introduce hybrid versions of the Huracan, Urus, and Aventador successor.
However, that’s just the tip of the iceberg as Winkelmann told the publication the total figure will be “much more” as that number doesn’t include investments in electric vehicles. As a result, they’re looking at the “biggest investment in the history of Lamborghini Automobili.”
As Winkelmann explained, “The investment will be huge because we have to face the full electric era, while maintaining the values of Lamborghini’s DNA. It will be a very difficult challenge.”
While Lamborghini has been tight-lipped about the upcoming models, they revealed their roadmap for electrification last year. At the time, they noted the Sián kicked off their electrification journey and would be followed by their first series production hybrid car in 2023. By the end of 2024, the company’s entire range is slated to be electrified.
While some people may not be keen to see Lamborghini electrify their lineup, the company stated “performance and the authentic Lamborghini driving experience” will remain their key focus. Furthermore, the “application of lightweight carbon fiber materials will be crucial in compensating for weight [gain] due to electrification.”
At the same event, Lamborghini confirmed plans for a fourth model which will become their first EV. It will be introduced in the second-half of this decade.