Alfa Romeo Tonale Could Help The Brand Double Its Sales
Alfa Romeo is hopeful that the forthcoming Tonale SUV could help it double its sales as early as 2023.
The Italian brand’s sales fell to 55,000 units worldwide last year, down from the 63,300 cars that it delivered in 2020. With the new Tonale SUV, Alfa Romeo will enter the burgeoning compact SUV segment that accounts for 2.5 million to 3 million sales a year in Europe alone and this single vehicle will likely push Alfa Romeo sales to beyond the 100,000 mark.
During a recent interview with Auto News Europe, Alfa Romeo chief executive Jean-Philippe Imparato acknowledged that the lack of electrified options for the Giulia and Stelvio had cost it roughly 15 per cent of total sales, hence why the Tonale will be offered with hybrid powertrains from the outset.